Dubai, Dubai, United Arab Emirates
Summary
Leading creative communication strategies across IKEA's retail and in‑store environments, responsible for visual brand identity, activation campaigns, and communication touchpoints that support both customer experience and commercial outcomes.
Highlights
Led launch area activation for 'Home for every match' at IKEA Oman, implementing impactful area activation concepts.
Earned a perfect score (46/46) in Store Concept Review for IKEA Festival Plaza, Jebel Ali.
Received strong internal recognition and recommendations for leadership, design execution, multitasking under pressure, and team motivation.
Quoted internally for driving structured creativity and aligning visual solutions with brand identity and business objectives.